CivyxIQ Ads is the system of record for a connected TV campaign. The strategy, the budget, the approvals, the dedicated phone number, the landing page and the attribution all live in one place — so at the end of the month, "did the advertising work" has an answer instead of an opinion.
Live · First advertiser onboarded · Invite onlyThe money moves inside somebody else's dashboard. The calls arrive on the office line mixed in with every other call. By the end of the month the most honest thing anyone can say is that it felt busier. That is not a measurement problem with the advertising — it is a record-keeping problem, and it is fixable.
The provider's dashboard knows what was spent. It does not know what your business did with the response, and your business does not know what the provider did.
A commercial reads out the main number, so every call it produces is indistinguishable from a repeat customer, a supplier, or a wrong number.
Budgets get approved in a conversation and changed in another one. When it is over, there is no record of who authorised what, or against which numbers.
Every item below is a rule the software enforces, not a feature list. Most of them exist because the alternative quietly produces a number somebody would have believed.
Strategy, budget, creative, geography and tracking belong to you. Underneath sits a provider execution — the only part that knows a provider exists. Two statuses, never inferred from one another, so a campaign marked Active here does not imply money is moving out there.
Approve a launch, then change the budget, and the approval stops satisfying the gate. The launch is refused, not warned about. An approval means somebody agreed to specific numbers, or it means nothing.
Only an owner can approve a launch. Staff can record that an approval arrived by phone or email, and the screen displays that as the weaker fact it is. The control is in the code, not in a policy document.
Calls produced by the commercial are separated from every other call the business takes. Recording is a per-number legal decision that requires writing down how consent is obtained — Florida is a two-party consent state, and the software will not let that be a checkbox.
One self-contained document with no external requests, because the person opening it just saw a commercial, is on a phone, on cellular, still half-watching. It carries the tracking number as a tappable link, and it stays out of search by default so it never competes with the advertiser's real website.
The code on the truck encodes a CivyxIQ address, so the destination behind it stays editable forever. The artwork is permanent; the decision is not.
A response is graded by how firmly it can be tied to the campaign. Send a visitor to an external website and the best available grade is "possible" — and the screen says so, rather than rounding it up into a number for a report.
Each advertiser has a record of what it is cleared to say: licences, guarantees, approved wording, and an explicit list of claims that must never air. Campaign copy is read against that list before it runs, because a wrong claim on television is not a typo.
Commercials are checked against the provider's published requirements. Where the platform cannot verify an expectation, it returns "undecided" — never a pass. A false pass on a file that is twice the size limit is worse than no check at all.
The provider's numbers come in as the provider published them, and the import shows you the file's real column headings before it changes anything. No transcription, and no invented totals.
Three of the rules above, as they actually appear on screen. Two of them exist to stop the software telling you something it cannot support.
An approval means somebody agreed to specific numbers. Change the budget afterwards and the approval stops satisfying the gate. Nobody has to notice the edit and nobody has to remember what was agreed — the software will not let the launch through until it is approved again.
Every response carries how firmly it can be tied to the campaign. Send a viewer to an outside website and the best grade available is “possible” — so the screen says possible.
The platform does not measure loudness, so it does not claim to. A check it cannot perform comes back undecided rather than green. A false pass on a file that is twice the limit is worse than no check at all.
Version one is a managed service, and saying otherwise would be the first unmeasurable claim on a page about measurement.
Connected TV is a demand generator. It is worth having only if the rest of the business can catch what it produces.
Contractors in solar, roofing, HVAC and pool who work a defined region, answer the phone during business hours, and can absorb a step up in call volume. Especially where the offer is a specific, urgent one rather than general brand awareness.
If calls go to voicemail, if nobody owns follow-up, or if there is no way to tell a booked job from a quote — fix that first. Television will find the gap faster and more expensively than anything else you could buy.
Tell us the market, the offer and what a booked job is worth to you, and we will tell you honestly whether connected TV is the right thing to buy.